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    • List of Articles Iran

      • Open Access Article

        1 - The Framework for Formulating Tourism Policies of Islamic Republic of Iran
        Hamid Zargham Boroojeni  
        In this article, the researchers have tried to propose a model for formulating tourism policies of Iran in accordance to tourism policies of Five-Year Economic, Social and Cultural Plan and that of Iran Vision of 2025. Hence, a questionnaire composed of 15 questions (wi More
        In this article, the researchers have tried to propose a model for formulating tourism policies of Iran in accordance to tourism policies of Five-Year Economic, Social and Cultural Plan and that of Iran Vision of 2025. Hence, a questionnaire composed of 15 questions (with Likert scale) was distributed among tourism experts (university professors, tourism experts at Iranian Cultural Heritage, Handicrafts and Tourism Organization and etc.). The data was then analyzed by use of Exploratory Factor Analysis and Confirmative Factor Analysis. The results showed that there are four factors (Economic and Supportive, Political, Marketing and Development and Cultural) that can be considered for policy making of Iran, more specifically for future formulation of tourism policies of Iran. The results also showed that marketing and development policies are of highest priority (regarding the experts’ point of view). The importance of different variables was also examined in this article. Manuscript profile
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        2 - Investigating the Role of Iranian National Culture on Creating Images of Iran’s Tourist Destinations: A Case Study of Gilan Province
        mohamadreza taghizadeh joorshari Narges Delafrooz mamoud shabgu monsef saeed baghersalimi
        This study set out to investigate the effect of familiarity with a country’s culture on the images created in the minds of the foreign tourists visiting there, and the improvement of the public images made of smaller geographical units of that country such as its provic More
        This study set out to investigate the effect of familiarity with a country’s culture on the images created in the minds of the foreign tourists visiting there, and the improvement of the public images made of smaller geographical units of that country such as its provices as well. To this end, Gilan province was selected as the population of the study to research on. To collect the required data for testing the three hypotheses defined for this study, a 24-item questionnaire was administered on some 218 foreign tourists who visited different cities of Gilan province. The hypotheses and relationship between the research variables were analyzed through PLS software, using structural equation modeling techniques. The findings of the study suggested that familiarity with Iranian culture could improve Iran’s image and that of the Gilan province in the mind of a foreign tourist. Moreover, the impact of the Iran’s image on Gilan’s image was confirmed. Manuscript profile
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        3 - Investigating the Efficiency of Iran's Tourism Industry in Different Climates
        maryam asadpour kordi hamid amirnejad seyed hadi naseri ojaki somayeh shirzadi laskukalayeh
        As a service industry that has significantly expanded in recent years, tourism plays an important role in developing many countries, including Iran, which enjoys various unique historical, religious, cultural, and natural sites and a four-season climate. Therefore, this More
        As a service industry that has significantly expanded in recent years, tourism plays an important role in developing many countries, including Iran, which enjoys various unique historical, religious, cultural, and natural sites and a four-season climate. Therefore, this study set out to examine the efficiency of Iran's tourism industry using tourism data regarding its 31 provinces during the years 2011 to 2017, including the information concerning the budget allocated to the tourism sector, the number of accommodation places, the number of tourist attraction sites in each province, and the number of domestic and foreign tourists. To this end, Fuzzy Data Envelopment Analysis was used to analyze the collected data. The study's results showed that Ardabil, Tehran, Kohkiluyeh Boyer-Ahmad, and Gilan had had the efficiency in terms of tourism throughout the study period, with their average efficiency as a primary criterion for assessing the efficiency of the country's tourism industry reported as average. Moreover, the analysis of the tourism industry's efficiency in different climates suggested that the highest efficiency belonged to the temperate and humid climate, and the lowest one was related to the hot and dry climate. Therefore, it seems that facilitating transportation infrastructure and providing welfare facilities, especially in provinces with low efficiency, could help use the potentials of different provinces to develop the country's tourism industry. Manuscript profile
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        4 - Developing A Trust-based Organizational Health Model for the Iranian Aviation Industry
        Gholam Hosein  Torabian Badi Iraj  Soltani Hamid  Davazdah Emami
        Organizations are considered living entities whose character and identities, either healthy or unhealthy, are quite independent of their members. In this regard, it could be argued that a healthy organization can act efficiently to attract the citizens’ satisfaction, th More
        Organizations are considered living entities whose character and identities, either healthy or unhealthy, are quite independent of their members. In this regard, it could be argued that a healthy organization can act efficiently to attract the citizens’ satisfaction, thus developing social trust. On the other hand, the Aviation Industry consists of companies and organizations, playing a pivotal role in the economic, social, cultural, technological, and developmental programs in both developed and developing countries. Therefore, the organizational health of this industry can increase the citizens’ social trust. Accordingly, this applied-developmental qualitative study sought to present a model of social trust-based organizational health to be used in Iran’s Aviation Industry using a grounded theory method. The required data were collected via semi-structured interviews made with twenty experts. The collected data were then analyzed using the NVivo software, according to which 218 open and 32 axial codes were extracted through open coding. The findings of the study suggested that factors related to service quality, customers (the passengers), the Aviation Industry, and staff and managers (human resources) were among the causal conditions. Furthermore, the background conditions involved in the organizational health of the Aviation industry were the status of the managers, staff, airports, aviation fleet, and the industry. Moreover, the intervening conditions identified in this regard included political, economic, technological, social, and legal factors. On the other hand, the study found that strategies such as promoting strategic thinking, improving communications, increasing technological utilization, and improving organizational structure could help enhance the organizational health of the Aviation Industry. Finally, the outcomes of such an enhancement could affect customers (passengers), the Aviation Industry, the staff, and the managers (human resources). Manuscript profile
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        5 - Developing Contemporary Arts’ Tourism in Iran: Challenges and Requirements
        Somayeh Momeni Nazanin Tabrizi Mohammad Hassan Zaal
        As an emerging concept in tourism studies, “Contemporary Arts Tourism” is currently discussed within the framework of Cultural Tourism studies. The growing status of Arts Tourism in developed countries indicates the significance of art in a sustainable development proce More
        As an emerging concept in tourism studies, “Contemporary Arts Tourism” is currently discussed within the framework of Cultural Tourism studies. The growing status of Arts Tourism in developed countries indicates the significance of art in a sustainable development process. The case also holds true for Iran. In this regard, the current status of the “Culture and Arts” and “Tourism” economy heralds a promising future as an alternative to the present economy that is based on oil and natural resources, considering the fact that the cultural capital required for such a development already exists. Therefore, this study sought to identify the challenges and requirements of developing contemporary art tourism in Iran using the grounded theory approach. To this end, the required data were collected through specialized interviews with twenty-seven participants, including art experts, tourism professionals, and relevant government employees. The collected data were then analyzed using three stages of coding, including open, axial, and selective coding. According to the study’s results, the government, the tourism sector, and the art society were identified as the main actors (stakeholders) in developing contemporary art tourism in Iran. However, as the concerted performance of such actors is crucially important for the realization of the goals of such a development, redefining the actors’ roles and revising their duties are the main requirements of such a development. Furthermore, factors such as training, flexibility, improvement of the artistic creation’s infrastructure, development of the tourism industry’s requirements, and correction of Iran's image in the international arena seem to be of great importance. Manuscript profile